There's a chance your go-to Starbucks drink may be pulled from the menu this week, especially if you're a big Frappuccino fan.
The Seattle-based coffeehouse chain recently announced that some of its "less popular" beverages, including nine Frappuccino blended beverages, will be retired from its menus starting Tuesday, March 4.
New CEO Brian Niccol has rolled out changes he says will not only boost sales and prioritize customers, but will also help Starbucks get "back to Starbucks."
The changes include the reversal of its open-door policy, corporate layoffs and new coffeehouse amenities, in addition the menu overhaul.
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Starbucks also said it would begin to "optimize" menu offerings, resulting in a 30% reduction in both beverage and food items by the end of the fiscal year.
"We’re simplifying our menu to focus on fewer, more popular items, executed with excellence. This will make way for innovation, help reduce wait times, improve quality and consistency, and align with our core identity as a coffee company," Starbucks said in a statement.
A full list of beverages being cut from Starbucks menus can be found below.
The drinks were cut for one of three reasons: either they weren't commonly purchased, complex to make, or were similar to other beverages on the menu.
The Royal Breakfast Latte, White Hot Chocolate and nine Frappuccino blended beverages make up the retired beverage selections.
Here's the full list, courtesy of Starbucks spokesperson Erin Stan:
Espresso Frappuccino
Caffe Vanilla Frappuccino
Java Chip Frappuccino
White Chocolate Mocha Frappuccino
Chai Creme Frappuccino
Caramel Ribbon Crunch Creme Frappuccino
Double Chocolaty Chip Creme Frappuccino
Chocolate Cookie Crumble Creme Frappuccino
White Chocolate Creme Frappuccino
White Hot Chocolate
Royal English Breakfast Latte
Iced Matcha Lemonade
Honey Almondmilk Flat White
Though some drinks face an imminent retirement, Starbucks has plans to bring back "beloved" Lavender beverages and will also introduce a new Iced Cherry Chai and Jalapeño Chicken Pocket in the spring.
Starbucks also revealed plans on Feb. 24 to lay off 1,100 corporate employees.
The announcement, summarized in a press release, comes one month after senior leaders began "evaluating the role, structure and size of" its global corporate divisions. Those whose positions were eliminated were set to be notified the following day.
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The retailer also made the decision to not fill "several hundred" open positions. The move does not apply to baristas and others who work in Starbucks stores themselves.
"I recognize the news is difficult. It is not a decision the leadership team took lightly," Niccol said in a statement. "We understand the real effect this has on partners’ lives and their families. We believe it’s a necessary change to position Starbucks for future success."
Laid off employees will be offered comprehensive severance packages that may include pay, healthcare and career transition services, Niccol added.
Contributing: Eric Lagatta, USA TODAY
This article originally appeared on USA TODAY: Starbucks getting rid of some drinks this week: See discontinued items
