There's lots of talk about caring for your skin as you get older, but what about your hair? Your strands require TLC too, and that's especially true as you age. Whether you're working with fine locks that sometimes look lifeless or your mane is fried from years of coloring and chemical treatments, it's never too late to invest in a new regimen that just might turn things around. If you want to prioritize your hair health in 2025, Jennifer Garner is here to help. The actress has been vocal about her love for Virtue's products. Not only has she praised the brand's serum, but in this TikTok video she raved that the company's shampoo and conditioner were the reason she has "healthier hair at 52 than at 35."
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Designed to be effective on all hair types (including color-treated strands), Virtue's gluten-free and vegan shampoo and conditioner set can hydrate, soften and renew damaged hair. In clinical trials, testers saw improved thickness after just one use and less frizz after just four.
Virtue's been around since 2015, and Alpha Keratin 60ku is the superpower ingredient in all its products. Not only does this powerhouse replenish keratin in your strands, but the brand says it's also clinically proven to reduce frizz and increase thickness. And it does all this without any sulfates, parabens or synthetic colors or dyes.
You should be forewarned, the shampoo and conditioner combo that Garner gave a glowing review is definitely a splurge. The set is $129, but that's a deal considering the products are $78 when purchased individually. Despite the high price tag, several shoppers on Amazon who've made the investment are pleased with the results.
"I saw Jennifer Garner's ad for this product and wondered if it could really be THAT good," one reviewer wrote. "I am a total product snob. I did a ton of research and decided I would give it a try. OMG, it really is THAT good and even better! It smells like coconut. It lathers amazing. My hair feels thicker and fuller. I use incredibly expensive high-end brands and this has done WAY better than the other brands I was using."
Another commented, "This changed the look of my hair! Fine, straight, limp and silky is my hair. People actually noticed my fuller, bigger hair after using this shampoo and conditioner — and they commented! They also asked what I was using. I should be getting a commission for all the people I’ve introduced to this shampoo and conditioner combo!"
Though most customers are pretty impressed with the formulas, some are less complimentary about the packaging. "LOVE the product… NOT the dispenser!" one person explained. "The containers leak, and BADLY. For the price point here, the product should remain *inside* the container, not out. There is quite a bit of product loss and we're not sure if it's worth the financial hit."
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The reviews quoted above reflect the most recent versions at the time of publication.
