It’s sadly ironic that Ubisoft uses the word “Physical” in all of its publicity for Just Dance 2023. A reference to Dua Lipa’s hit song (we’re told) which takes one of the billionaire majors, there seems to be nothing “physical” about the game at all – even in its packaged copies.
Yes, the infamous ‘Code in Box’ band is back tossing its blitz head for cartridges again, this time targeting the popular dance franchise. You can buy Just Dance 2023 in digital form via the Switch eShop, or, apparently, you can buy the same digital copy at retail stores – but this copy comes with a box!
That’s right, if you’re really so keen to show all your friends that you’re the proud owner of Just Dance 2023, then a boxed version adorning the shelves of your game collection might be an attractive prospect. However, if you want to double down on that nostalgic feeling, perhaps give away the worn-out Switch cartridges from Just Dance 2017-23 in a carrying case — think again.
We understand that the transition to purely digital gaming is well underway. Just last month we saw something similar happen with the “physical” version of OlliOlli World and its transition to a token in a box. But aside from the waste of materials, money, and shelf space, seeing a company as big as Ubisoft make this somewhat disingenuous move look like…
Yes, Amazon availability of the game declares that the case The release is little more than a token in the box, but we didn’t expect Ubisoft to handle it so quickly and imagine others will feel the same way.
It’s a tough time for Ubisoft right now, admittedly, and perhaps the pre-order bonus of this nifty panda phone ring will be enough to make buying the Just Dance 2023 box a worthwhile endeavor. However, we struggle to see the point.