myAir blends technology with food as medicine to tackle growing stress pandemic

The strategy of customizing nutrition to achieve a health or wellness goal, such as reducing bad cholesterol, managing diabetes, or in the case of myAir, reducing stress, is well documented as effective – but providing such services on a large scale to create long term (and consumer relationships) requires constant change. A reliable feedback loop that can accurately and efficiently assess the impact of nutritional recommendations and make adjustments as needed.

While strategies for assessing blood or stool samples or even individual interactions to gauge the effect of dietary changes or other interventions are effective, they often come with a time delay that misses nuance, delays adjustments and limits the overall consumer experience so that long-term consumer loyalty may be off elusive.

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But myAir’s use of data that is tracked in real time via smartwatches, including heart rate, breathing, sleep quality and physical activity, offers an “ongoing solution” to the “persistent stress problem”. It provides consumers with instant feedback and insights into their stress levels and health through a dashboard that highlights how stress changes throughout the day and week, how to get the most out of their sleep, and how the quality of their sleep affects their focus the next day, among other variables.

myAir uses this same data to recommend customized plant-based adaptive nutrition bars that can further help users reduce and manage their daily stress, company founder Rachel Yarconi told FoodNavigator-USA.

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