How Bobby Thandi is achieving his dreams with XR Games Prolific North

“The way it started was very poetic,” he said. “In 2012, I entered this building for the first time because Dubit’s website was upstairs here, and a different company was downstairs.

Dubit’s CEO, Ian Douthwaite, was sitting there [gestures to where I’m sitting] And I was interviewing him. I remember him saying, “Where do you see yourself in five years?” And I jokingly said: “Sit in your seat!” He’s laughing, I’m laughing.”

Back in 2017, a small team of five XR Games began working out of Dubit’s office at the time until the company began to expand, moving into The Drying House before returning to its original home.

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“After 10 years, I’m sitting here as CEO of XR Games. To go back to where XR Games was born? It’s great.”

He grew up in Bradford and aspires to become an entrepreneur

Although the opportunity to work at Dubit became the driving force behind launching XR Games, his desire to work in the gaming industry began when he was just 13 years old.

“I grew up in a very poor neighborhood in Bradford. I used to work in the market stalls with my dad on weekends, working 12 hours a day. “I used to like him because it was more like being an entrepreneur.”

Soon after, he found his second love through gaming. One Christmas, he excitedly unwrapped the Commodore Amiga and Batman package, which came with a limited number of games.

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“My parents, by some miracle, were able to buy me this computer and it was very clear to me that I was not going to get any more games!”

After figuring out a way to sell used toys and spend time playing with friends, this only accelerates his ambition of becoming an entrepreneur after making some extra money. But it didn’t last long.

“I felt like it was a dead end in the video game industry because I grew up in Bradford where I did it, and I didn’t have any contacts with anyone in the video game industry,” he said.

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“I didn’t know how to get into the industry, I didn’t even know if someone was in Leeds and Bradford.”

Unsure of how to achieve his dreams, he decides to shift his focus elsewhere.

“I thought that was the end of my career because I assumed it was like wanting to be a footballer or an astronaut or an actor. I thought it was just a pipe dream and it didn’t happen to people from Bradford, that’s for sure.”

As entrepreneurial ambitions continued to surface after university, he worked in various roles where he learned to code, work with data and come up with creative solutions.

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