Business

Here’s how to get early retirees back to work

This is supported by ONS data on what might bring this group back to the workplace. These criteria largely relate to lifestyle: the top factors cited in a potential return to paid work are ‘flexible working hours’, ‘good pay’ and ‘ability to work from the home”.

The “good pay” requirement is likely to be met now that employers have had to raise wage offers to get workers through the door. A lifestyle point would be hard to come by, but that doesn’t mean companies aren’t willing to try.

EasyJet’s latest campaign to hire more workers is trying to embrace what older workers say they’re looking for, with ads targeting people over 45 (and focusing on people in their 50s and 60s) in an effort to sell the jet-setting lifestyle to “empty nesters.” .’

The campaign was inspired by a survey which showed that three-quarters of adults whose children were gone were looking for a “new challenge”. The airline insists that you become a cabin crew member who fits that description.

How the pricing for this campaign will be is very telling. Becoming a cabin crew member certainly isn’t a job that allows for a lot of “work from home” ability. The point of “flexibility” can also be discussed. Really, you’re trying to sell this group a new opportunity – to travel, see more of the world, and give up a quieter lifestyle for a more active one.

This is one of the biggest questions facing the British economy right now. Can this vital group of workers be seduced by new experiences, or will we have to adjust painfully to a labor market that so lacks their input?

Make no mistake, any process of moving away from these workers is going to be a difficult one, not least because it increases the potential for continued inflation, with the possibility that the cost of domestic services will continue to rise for a longer period due to a shortage of workers.

Even as this week’s net migration figures show a rise to more than 500,000 people, the main drivers of this increase – international students and people in need of humanitarian assistance – will not translate overnight into workers (and in the case of students who often do eventually, it may not contribute in the workforce at all).

Older workers have become integral to the health of the UK labor market. There will be no easy replacement for them. But if we are to get them back to work, the evidence suggests that much better offers than the status quo are needed.

Previous post
Kotaku Reviews Battlefield 2042’s Season 3 Update: Escalation
Next post
Iran regime supporters and protesters confront each other ahead of World Cup match against Wales | World News