Sian, I see a lot of talk about a movie by Martin Scorsese called Goncharov. But I had never heard of a Martin Scorsese movie called Goncharov. What’s going on?
Ah yes, there has been a lot of talk on Tumblr about the greatest mafia movie ever made.
Scorsese’s little film, released in 1973, starred Robert De Niro as Goncharov, “a former discotheque owner who comes to Naples after the fall of the Soviet Union” with the goal of becoming a mob boss. Harvey Keitel plays Andre (or Andre) “The Banker” Dadano. Gene Hackman plays Valerie Michelov. Al Pacino appears as Mario Ambrosini and Sybil Shepard plays Goncharov’s wife, Katya. Apparently, it was really good and added to the set of criteria.Read:Samsung Galaxy A22 5G Review
And you’ve never heard of it because it doesn’t really exist.
So a few years ago, a Tumblr user posted a photo of some “fake shoes” they ordered online that had a very strange mark on the tongue: “The greatest mafia movie ever made. Martin Scorsese presents Goncharoff. Produced by Domenico Procacci. Matteo’s movie JWHJ0715. About Mafia Naples.
This was mostly ignored until 2020, when another Tumblr user retweeted a comment on the original post, saying, “This idiot hasn’t seen Goncharov.” Like the Good Lord himself and the Guardian’s coffee machine, the Internet works in mysterious ways; Earlier this month, Tumblr user beelzeebub made a fake movie poster, tens of thousands of people were suddenly sharing it and lo: A new Scorsese movie was born.Read:Meta injecting code into websites visited by its users to track them, research says | Meta
So Tumblr just made it up?
yes! And like all the best jokes, people really stuck to the bits. There’s the movie poster, which has the tagline “The Greatest Mafia(n)Movie Ever Made”. A music teacher in Indiana composed a song for Goncharov inspired by The Godfather. There is also a cash-in video game, with an accompanying soundtrack, and a fake VHS. Articles analyzing the film were written by “academics”, which were published in (fake) film magazines. A representative for the movie review platform Letterbox told The New York Times that they had to remove the multiple reviews of the movie that users had submitted.Read:Minecraft’s 1.20 update brings seven mysterious new player skins in 2023
People created mood paintings, used scenes from other films to create Goncharov gifs and sketch art of their best scenes (there seems to be one involving a boat) and their favorite “ships”, or romantic couples. Being a Tumblr, a lot of the graphic art is pretty weird; Goncharov and Andrei’s character seems to have a lot of sexual tension. And somehow, in a couple of weeks, there were already more than 500 Goncharov fans posted on the Archive of Our Own amateur anecdotes.
Does Scorsese have anything to say about this?
Not yet — it’s hard to imagine Scorsese knowing what Tumblr is or shipping, but I feel like he could enjoy the excitement surrounding it.
But Wonder Woman and the all-time sexy Linda Carter posted two black and white photos of herself and Henry Winkler commented, “Me and ‘The Fonz’ at the premiere of Goncharov (1973) at Grauman’s Chinese Theatre.” The photo is actually from the 1977 Golden Globe Awards.
Even Tumblr itself has joined in, Twitter: “Goncharov was inexplicably ahead of her [sic] Time and his contribution to cinema is remarkable. Film rarely tells so many diverse, interconnected stories. It’s hard to imagine that so few people have seen it.”
This week, Goncharov was the hottest topic on the catwalk. Scorsese came in second.
I guess the last question to answer is…why?
Like Ratatouille: The Musical (a fake musical based on the movie that was eventually made, after people started building on a single that was posted on TikTok) and Demi Lovato’s twin sister, Poot Lovato (just a bad pic of the singer), people seem to be having fun. really by banding together to pretend the fake stuff is real. While this impulse can lead to sinister things that seem to be in the news every day now, it also leads to sheer absurdity – which, in my opinion, should be reason enough to do anything.
But somehow along the way, Goncharov becomes very meaningful: complete strangers, from all over the world, form a community to tell a story and flex their creative muscles — just for the fun of a joke.