UK supermarket chain Morrisons has enhanced its senior leadership with the appointment of three industry veterans and the formalisation of key internal roles.
The company appointed Matt Heslop as director of convenience and wholesale.
Heslop has more than two decades of experience at Lidl, including a stint as chief operating officer, and is a board member.
Matt McLellan will assume the newly created role of group data and media director in mid-2025.
Prior to joining Morrisons, McLellan served as vice-president of customer planning and proposition at Asda.
The company also appointed Bruno Lebon as the new group trading director, Non-Food.
Lebon’s expertise will complement that of Andrew Staniland, who recently began his role as Morrisons group trading director.
The new hires will report directly to CEO Rami Baitiéh.
Morrisons has also made pivotal internal promotions, naming Martin Dawson group retail director after he had served as interim operations director of retail since February 2024.
Charlotte Exell advances from online operations director to online director, assuming full responsibility for Morrisons' online offerings.
Rachel Eyre, chief customer and marketing officer, returns from maternity leave on 3 March 2025.
Morrisons' leadership expansion comes as the retailer reported a 4.9% increase in Group like-for-like (LFL) sales for Q4 and a 4.1% increase for fiscal 2023/24, marking eight consecutive quarters of positive LFL sales.
The fourth quarter exhibited the most substantial LFL sales improvement in almost four years, with More Card linked sales now constituting 76%.
CEO Rami Baitiéh stated: “I’m very pleased to welcome three outstanding retailers to the Morrisons leadership team and to warmly welcome Rachel back from her maternity leave.
“All the new joiners have exceptional records in their fields and bring deep experience, a history of delivering growth and a clear customer focus. As Morrisons continues its re-invigoration and growth, their skills and their passion for the customer will make them a powerful addition to our team.”
In February 2025, Morrisons joined forces with discount platform Purpl to extend an exclusive online discount initiative for the disabled community in the UK.
"Morrisons bolsters leadership with three new appointments " was originally created and published by Retail Insight Network, a GlobalData owned brand.
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