Starbucks to lay off 1,100 employees this week as CEO aims to deliver on turnaround - chof 360 news

Starbucks (SBUX) announced it will eliminate some corporate jobs as CEO Brian Niccol focuses on the company's turnaround plan.

In a letter obtained by chof360 Finance sent to employees on Monday, Niccol shared that the company plans to eliminate 1,100 support roles and several hundred additional open and unfilled positions globally.

The memo said employees will be notified by Tuesday, Feb. 25. Niccol said the layoffs are meant to simplify the company's structure while "removing layers and duplication and creating smaller, more nimble teams."

He added, "Our intent is to operate more efficiently, increase accountability, reduce complexity and drive better integration. All with the goal of being more focused and able to drive greater impact on our priorities."

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Laid-off employees will receive a "comprehensive severance package," Niccol said. According to sources close to the matter, that includes current pay and benefits until at least May 2. Additionally, employees will be eligible for severance based on how long they've been with the company, six months of healthcare coverage through COBRA assistance, and one-on-one career coaching.

As of last September, Starbucks employed around 361,000 workers globally and 211,000 in the US. A majority of staff are in-store employees who will not be impacted by this layoff. Employees who work in roasting, manufacturing, warehousing, and distribution operations will also not be impacted.

Rather, the layoff will affect those in Starbucks' corporate support roles.

A Starbucks Coffee illuminated round logo sign is displayed outside a store on Feb. 22, 2025, in Chongqing, China. (Photo by Cheng Xin/Getty Images) · Cheng Xin via Getty Images

In the letter, Niccol also asked North American leaders at the vice president level and higher to report in person to offices in Seattle for US employees and Toronto for Canadian employees "at least three days a week."

He added that Starbucks will not change its hybrid work policies for existing employees, but the policy will change for future employees.

"Generally, partners working remotely in director and below roles today will keep their remote status," Niccol wrote. "Hiring for future roles will require partners to be Seattle or Toronto based, except for enterprise designated remote positions."

The restructuring announcement comes after the Seattle-based coffee giant beat low earnings expectations for its first quarter under Niccol's leadership. Niccol took the helm on Sept. 9 and implemented a "Back to Starbucks" plan, which calls for a focus on core coffee products, better pricing, and faster service.

"The first quarter in 2025 results met our expectations, clearly show[ed] some signs of progress ... we still have much work to do," Niccol told investors on the earnings call.

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