If you’re eager to buy the next iPhone, you’ll want to know when you can. Until now, one date has seemed like a shoo-in, and it’s the date I was sure of, and for good reason, but a new report claims it may have been wrong all along. The next unveiling event will be very big, it seems, with almost certainly the iPhone 14, iPhone 14 Max, iPhone 14 Pro and iPhone 14 Pro Max, three new Apple Watch models and AirPods Pro 2.Read:Random: Nintendo Needs To Make This Fan-Designed Pokémon Game & Watch A Reality
Update August 12 below. This entry was first published on Tuesday, August 9, 2022.
So if it’s earlier than the expected date of Tuesday, September 13, that can only be good news for those who can’t wait.
August 9 update. A new report from Bloomberg adds new information about the iPhone 14 series release. It claims that Apple has asked its suppliers to build 90 million iPhone 14 units.
This is important because that’s the same number Apple let its suppliers make for the iPhone 13, iPhone 13 mini, iPhone 13 Pro, and iPhone 13 Pro Max last year.
In other words, Apple is confident that the demand for the next iPhones will at least equal that of the current models, especially in the first sales period. To me, this suggests another reason why the earlier release date discussed below is credible.Read:Sonic Frontiers: You ‘Can’t Even Scratch’ Some Bosses Until You Unlock Super Sonic
In comparison, in previous years the original production target was 75 million. Over the full year, the total is likely to be 220 million, but the first sales period can be critical to a product’s success.
Bloomberg’s Debby Wu says, “Apple Inc has asked suppliers to build at least as many of its next-generation iPhones this year as they will in 2021, counting on a thriving customer base and diminishing competition to weather a global electronics crisis.”
Of course, some of the product manufacturing issues were due to supply constraints, though it’s believed Apple doesn’t expect these to be as tough in the coming months as they were before.
There is another part of the puzzle. TFI Securities’ Trusted Analyst Ming-Chi Kuo recently said said delays in the new iPhones are not expected: “While some investors have recently been concerned that the mass production and shipping schedule of the iPhone 14 models may be influenced by geopolitics, my latest research indicates there are currently no impacts on the iPhone 14 models. supply chain of the iPhone 14 models.”Read:Bang & Olufsen Beosound Theatre is ‘an entire cinema in one beautiful soundbar’
In itself, that doesn’t prove that we should expect an earlier release date, but it’s good news nonetheless and indicates that things are running smoothly, not to mention being on time, for the manufacture of the new iPhones.
This, in turn, increases the likelihood that the next iPhones could be ready in time for September 16 release. Now, back to more details on why it seems like the release date for the next iPhones is now likely to be earlier than predicted.
So, when is the date?
The new rumor came in recent hours from established leaker and commentator Max Weinbach. He tweeted in response to Mark Gurman’s latest comments about the next Apple event.
Weinbach claims it’s possible that Tuesday, September 6, not September 13, will be the big reveal.
This change would mean that the release date will also come forward. Instead of the predicted sale date of Friday, September 23, the iPhones, Watches and AirPods would be in the hands of customers on Friday, September 16.
My previous post suggested that September 6 was a possible date, but with one major caveat.
Until now, it was believed that Apple would do this next event in person after the partial return to live, in-person events with this year’s WWDC. In that case, September 6 seemed impossible, as Apple has to fly people to Cupertino the day before, i.e. Monday, September 5. This year it is Labor Day, a holiday.
What has changed?
But according to Mark Gurman in his latest Power On newsletter, Apple has now started recording its next keynote, with the spectacularly high production values we’ve become accustomed to. This, in turn, suggests there will be no in-person event, eliminating the problem of flying people globally on a holiday.
Are you sure?
Glad you asked. Actually, I’m skeptical that there won’t be a personal presence. These are Apple’s biggest products of the year, all unveiled on the same day. Personally, I don’t think a pre-recorded keynote means there will be no one to physically get their hands on the new hardware.
The hybrid event format for WWDC — polished footage played live to a small number of developers and press who could then try out the new MacBook Air and 13-inch MacBook Pro — worked amazingly well.
Well, what does that mean?
Here’s my guess. Either the Tuesday, September 13 and Friday, September 23 reveal are still on schedule, or things will move forward almost a week to the week beginning Monday, September 5.
This would mean either Tuesday September 6 or Wednesday September 7 for the unveiling. In either case, the sale date would be Friday, September 16.
If it’s the week before, my money will be on Wednesday, September 7, as it circumvents the problem of flying press and staff on vacation.
Why would Apple want an earlier date?
Good point. After all, it has chosen a Tuesday near mid-September for most of its big reveals in recent years, with the exception of the Covid exceptional year 2020.
But a September 16 sale date gives Apple a whole extra week of sales in the quarter that closes on September 30. This is a clear advantage for Apple’s financial data.
Can we deduce anything else?
If Weinbach is right, there’s one thing we can definitely rely on: rumors of an iPhone 14 Max delay are likely unfounded. It’s still possible that the special event could announce four iPhones, but one or two will come later, though I think it’s less likely.
So far, there are no reports confirming Weinbach, and even he says it’s not 100% definitive, but it’s an attractive prospect.