Albion will be live on terrestrial television this weekend.
And two former Seagulls promotion-winners will be playing their part.
The Seagulls’ Saturday night clash with Chelsea in the FA Cup, fourth round is being shown on ITV4 and streamed via ITVX.
Former Albion skipper Adam Virgo, who helped them to play-off glory in 2024, will be on co-commentary duty.
The pitchside pundits will include Steve Sidwell, a member of the side promoted to the Premier League in 2016-17 who also offers a Chelsea connection.
Sidwell will be working alongside ex-Chelsea, Liverpool and Portsmouth right-back Glen Johnson while Seema Jaswal presents.
The match commentator is Seb Hutchison and the programme starts at 7.15pm.
BBC1 and iPlayer are showing an 80-minute FA Cup Match Of The Day from 10.20pm.
There will be various options for those who prefer radio commentary.
Many Albion fans will opt for the BBC Sussex option with Johnny Cantor and Warren Aspinall.
Their coverage gets under at 7.30pm and, unlike with Premier League fixtures, it is understood the match will be available online and via the Sounds app.
The tie is also being given full commentary by both BBC Radio 5 Live and TalkSPORT.
The Argus will be offering our customary live updates with words and pictures from the build-up, action and post-match.