Liverpool has announced its financial accounts for the year to May 31, 2024, which shows a mixed picture for the Merseyside club.
While revenue rose, the club did incur a £57 million ($72m) before-tax loss for the year. As Liverpool revealed via its website, this was partly due to a £38m ($48m) drop in media revenue caused by the team competing in the Europa League rather than the less lucrative Champions League.
Administrative costs, such as salaries and overheads also grew £38m ($48m) to £600m ($756m). That included the summer signings of Alexis Mac Allister, Dominik Szoboszlai, Wataru Endo and Ryan Gravenberch, while the likes of Kostas Tsimikas, Conor Bradley and Ben Doak signed new contracts.
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But there were plenty of positives too, with Liverpool announcing it was the most-engaged Premier League club on social media, the new WhatsApp channel is rapidly expanding and a new store was opened in Dublin. The opening of the new Anfield Road Stand, coupled with an increase in home matches, resulted in a £22m ($28m) rise in matchday revenue.
Deals agreed by FSG and club executives were also revealed, with commercial revenue rising by £36m ($45m) from the pervious year. "Four new global partners were signed during this period – UPS, Google Pixel, Peloton and Orion Innovation – with Kodansha and Carlsberg extending their existing partnerships," Liverpool said via its website.
Jenny Beacham, LFC’s chief financial officer, said: “Operating a financially sustainable club continues to be our priority and, with the continued increase in costs, it’s essential to grow income streams year on year to maintain financial stability.
“The success of our commercial operations, together with the opening of the new Anfield Road Stand, has increased our revenues during this reporting period, which demonstrates our desire to continue to compete at the highest levels of football in the men’s and women’s games.
“The global appeal of this football club continues to be phenomenal and is the underlying strength and opportunity we have for continued growth.
“We will continue to operate in accordance with football’s financial rules and regulations while maintaining investment opportunities in our operations, infrastructure and players. Our focus right now is to finish this season as strong as possible, both on and off the pitch, to fulfil our collective ambitions for success.”
