This clever hair powder hides roots, grays and bald spots, and it's down to $14

I'm a natural blonde, but not the shade of blonde I am now, thanks to a regular set of highlights. Still, you can tell when I'm due for my next salon appointment as my pesky roots start to show. That's why as soon as I saw women on TikTok using Boldify Hairline Powder to cover their roots and fill in thinning patches, I rushed to find it on Amazon. Turns out, it's one of Amazon's top-selling hair and root touch-up products, and it's on sale for $14.

Amazon

It doesn't just touch up your color — Amazon shoppers swear by this powder's ability to create the look of thicker, fuller hair.

Save $4 with Prime

$14 at Amazon

Why is this a good deal? ????

Boldify's Hairline Powder is regularly $18, but it's over 20% off in several shades, so you can save a sweet $4. On top of that, going into the salon for a root touch-up will cost you at least $50. With this hairline powder, you can save the pricey salon visit until you absolutely need it.

Why do I need this? ????

If you color your hair, you know how much it costs to keep up with it. It's not a one-and-done salon trip. If you want to keep your new hue, you have to go multiple times a year — and that adds up. To prolong the time between salon appointments, you can touch up your roots at home. And while you can go the hair dye route, the process can be messy and unforgiving.

This hairline powder comes in a small jar with a spongy applicator that makes it easy to apply directly to your hair. Simply dab the applicator in the powder, lightly apply it to your strands and voila — there go your roots! It comes in 14 colors, but if you're in between, Boldify advises choosing the darker shade. If you're covering up grays, choose the lighter shade.

And that's not all this powder is good for. Reviewers praise it for filling in thinning patches too. In fact, it proves to be quite a confidence booster for those whose hair has lost its fullness.

Think of this nifty powder as concealer, but for your hair. (Amazon)

What reviewers say ????

More than 18,000 Amazon shoppers give Boldify Hairline Powder a five-star rating and say that it works wonders on all types of hair woes.

Pros ????

One shopper went so far as to call this powder a "miracle," sharing that: "I have thinning hair that has caused me so much angst and embarrassment. I've tried all the different fiber products. They did not work for me. This product has been a miracle! It was recommended by my hairdresser who specializes in women with thinning hair! I don't leave the house without it now."

"I have used several different types of gray hair coverage products to mask my thinning hair on top of my head. I've used the sprays and some other powder types that were quite effective and I liked them very much, but this one is hands down the best one I've ever tried!" raved another five-star fan. "It has great coverage, looks very natural and using the little powder puff that comes with it makes it quick to apply and easy to control where it goes."

A relieved reviewer shared that since menopause, her hair has started thinning and graying in some areas. "It was so quick and easy to apply," she said. "I had no itchy reaction. It lasted until I washed my hair and was easy to wash out. It didn't stain my pillow. It looks like a small amount in the container, but unless you apply it over your whole head all the time, I believe it will last a long time. Needless to say, I'm very happy with this product."

Cons ????

Some shoppers wish the applicator was easier to hold and say that you should be careful when applying because a little goes a long way (and it can stain your hands and whatever it touches).

"I love everything about it, except for the applicator, which could really use some kind of handle," said this fan. "My only complaint is that the applicator kept dropping out of my hand, which was frustrating. ... But the product itself works better than any I've tried for this particular purpose."

"I wish the applicator had a loop or something to hold it better," another shopper echoed. "Also, don't touch your hair because it will come off on your hands."

Amazon

A little goes a long way! Start with a small amount and build up as needed.

$14 at Amazon

The reviews quoted above reflect the most recent versions at the time of publication.

If you have Amazon Prime, you'll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of 5 or more.)